I agree that viral LinkedIn posts are the worst. I am lucky I have relatively few of them in my feed, I don’t know why.

What I don’t understand about the LinkedIn broetry is why the writers create it. Yes, it gets tonnes of likes, but why is that important to anyone? You don’t get paid for LinkedIn likes, and I cannot believe that anyone ever found a job through one of these rubbish posts, so why is anyone even writing them?

I am still getting a lot of value from LinkedIn, I have met lots of great professional contacts who I’ve gone on to collaborate with. So I truly hope it doesn’t go further down this viral posts pathway and end up useless.